Raycom Media Camellia Bowl brings big bucks to Montgomery

Raycom Media Camellia Bowl brings big bucks to Montgomery

MONTGOMERY, AL (WSFA) - Every year, the Raycom Media Camellia Bowl brings thousands of people and millions of dollars to the Capital City.

“We’ve always had a great economic benefit,” said Montgomery Mayor Todd Strange. “The first year it was in the $20 to $25 million range. Every year its been about $12 or $15 million, and we really estimate over 70 million bucks over the five years.”

Last year the bowl game generated an estimated economic impact of about $15 million for the city, and even more is expected this year. Thousands of people were in the stands for the 2018 Raycom Media Camellia Bowl, which means thousands of people from out of town had to spend the night and eat somewhere in Montgomery.

“We’ve got a lot of people for Georgia Southern here, not as many from Eastern Michigan, and so from a standpoint that we’ve got a lot of hotels full downtown,” said Strange. “We’ll probably be in the 90 percent range citywide. I think that we’ll meet what we’ve been doing, if not exceed it."

All this money spent on hotels, dining and shopping means more money for Montgomery merchants.

“For them it means more revenue for them and then they’re able to do things that will last longer than just today,” said Strange.

Officials are going to be tallying the numbers over the next couple of weeks to find out exactly how much money this Camellia Bowl brought in.

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