WSFA 12 News Montgomery, AL |Advertise on WSFA 12
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Reach: Broadcast television (over-the-air) reaches more people each day than any other medium. The average household views over seven hours per day. In fact, nine out of ten adults watch broadcast television an average of four hours per day, and almost 79% of homes have multiple TV sets. WSFA 12 reaches 286,000 unduplicated Households each week! That's 96,000 more Households than the CBS affiliate, 150,000 more than the ABC affiliate and 157,000 more that the Fox affiliate! *
Coverage: More than 97% of all homes have access to broadcast television. However, cable television only reaches about two-thirds of homes in the Montgomery trade area. In addition, broadcast television still retains almost 60% of the viewing audience, leaving dozens of cable channels fighting for the rest and you can't buy ads on all of those channels or cable systems. The single best way to reach a mass audience is with a carefully planned broadcast television schedule on the most watched station in Central Alabama - WSFA 12.
Impact: Television advertising blends sight, sound, color, motion and emotion to have the greatest impact on potential customers. Well produced ads can actually become topics of conversation. When was the last time you discussed, or much less remembered, a newspaper ad? What's your favorite radio commercial? Now think of all the television commercials you remember from years gone by. If I say "Don't Squeeze the...." what would you say? What about the now famous "AFLAC" duck? And do you actually watch the Super Bowl for the game, or the commercials? Television campaigns have the ability to live for years and become part of everyday society. Your well produced commercial will create that "Top of Mind Awareness" that is crucial in today's competitive marketplace. This "Top of Mind Awareness" will help you to reach and influence more of your potential customers, increasing name and product awareness, and most importantly, increase store traffic.
wsfa.com: Our web site reaches an average of over 300,000 unique users each month who are looking at 2 million pages of information! Our online demographic skews users on the web at work who are getting their local news & weather from 7am-6pm daily. WSFA 12 provides our clients with web ad creative assistance as well as web page development to meet your advertising needs. All ads are linkable and trackable. We also stream video clips on our web site on demand where your commercial can run before our videos. Your commercial on our station, plus a link to your web site on wsfa.com is the perfect convergence tool to reach your key audience at home and at work!
Production specifications: If you are sending commercial production to WSFA 12 the preferred delivery format is DVCPro. We can accept Beta SP or mini-DV tape formats. DVD's can also be accepted, finalized to be played in a regular DVD player. We can also accept disc's with the file as a 720x486 AVI or QuickTime file audio at 44.1. Preferred file based delivery specifications are: File type = MPEG2 Frame Size = 720x480 Frame rate = 29.97 Audio = 48 kHz Bit rate = 15 Mbps.
To learn more about television advertising on the most watched station in the Montgomery, Alabama area, contact WSFA 12 at mailto:cgaston@wsfa.com or call
Collin Gaston (General/Local Sales Manager)- 334-613-8258
Marnie Jackson (National Sales Manager) – 334-613-8272
Eric Ettinger (Retail Internet Sales Director) – 334-613-8296
Lynn Finney (Classified Internet Sales Director) – 334-613-8251
Let WSFA 12 answer any questions you may have, as well as help you to create a successful advertising campaign that will help you to accomplish your goals in 2009.
*Nielsen May 2001 Daypart Summary 6a-2a
*WorldNow reporting 2006-2007
