Brandon Wroe had everything to live for.
The 12-year-old was a gifted student who loved baseball and was excited about his upcoming birthday.
So it made no sense to anyone why, on the morning of January 7th, Brandon's mom found him hanging in his closet with a sheet wrapped around his neck.
"I checked on him the night before and kissed him. I thought he was asleep. Then to find him the way I did the next morning. I just started screaming. His body was cold. He was gone," recalled Tracy Wilson, Brandon's mom.
Days later at Brandon's memorial his schoolmates started talking about the choking game.
"His best friend came over to the casket and said he was dared to play the game "elevator" and I had no idea what she was talking about," said Tracy Wilson.
Elevator, Blackout, Space Monkey, and Roulette are just some of the names for the choking game.
The goal is to temporarily cut off the blood supply to the brain to feel a high.
Teens now post videos on YouTube and other internet social websites showing themselves playing the game in groups.
One child uses his hands to choke another child.
When kids play it by themselves they will use, ropes, belts or even clothing to bring themselves to the brink of unconsciousness.
"It's cheap. It's easy to do, but unfortunately kids don't understand the consequences of cutting off blood supply to the brain. They can suffer brain damage and within two or three minutes without any blood flow to the brain they die," said Dr. Martin Belson, who works in Pediatric Emergency Medicine.
The Centers For Disease Control did a study about the choking game and concluded at least 82 kids died in the last decade as a result of playing the game.
Dr. Belson believes those numbers are probably low, since many cases can get wrongly tagged as suicides.
Brandon Wroe's cause of death is listed as accidental, but the chief investigator wrote that he died as a result of "curiosity about a childhood game".
According to the CDC, most of the victims who die of the choking game are boys between the ages of 11 and 16.
While the game has been around for a number of years, not everyone knows about it, especially parents.
Brandon's father, Randy Wilson, didn't know about it and he is a Paulding County Sheriff's deputy and a school DARE officer.
He's since looked up everything he can find about the choking game and is pushing to bring a program for kids and adults into area schools.
"Brandon was totally against drugs, he was totally against alcohol. He believed in doing nothing but going to church and doing schoolwork and being a good kid, but a lot of the statistics say it's the really smart kids who do this," said Randy Wilson.
Experts say the choking game is often referred to as "the good kids high" because it's a drug free way to get a rush.
Brandon's parents say their mission now is to make sure all parents know about the choking game and talk to their kids about how dangerous and deadly it is.