Economic Impact of Bama Jam

Posted by: Daniel Curtis - bio | email

ENTERPRISE, AL (WSFA) - Tens of thousands of country music fans jammed a 600 acre piece of farmland in Coffee County over the weekend for BamaJam.

While it had its share of alcohol arrests it also pumped a lot of money into the area's economy.

The crowds are gone and clean up is under way, and now organizers and city leaders in enterprise are calculating the economic impact of this year's BamaJam.

Sales tax figures for June won't come out until July but leaders say retailers are reporting a big increase in sales over of the weekend.

As well every hotel room in the city were booked months in advance and by next year's event four new hotels will be open in the city.

"Traffic was good all weekend long, and all around the city so we know a lot of people came in and visited enterprise and visited our retailers and we know we had some good response from that," says Phil Thomas, president of the Enterprise Chamber of Commerce.

Because of the success of events like BamaJam business leaders in the city of enterprise are working to create a convention on visitor's bureau.

That group in turn would work to bring more events and more people into the city of Enterprise.

BamaJam has already announced next year's headliner Kenny Chesney.

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