MONTGOMERY, AL (WSFA) - You can tell it's August at Lee's Kids Shoes in Montgomery.
Back to school season brings big foot traffic from little feet, and a big weekend for owner Mike Manning.
"Two of our biggest days of the year are the Friday and Saturday we're open for the tax free weekend. It's been very profitable for us and we love it. It's kids all through the store," says Manning.
Manning is one of many business owners hoping to cash in this weekend.
The Alabama Retail Association says state sales tax revenues have seen increases every year since the holiday started in 2006. Manning's anxious for 2009's results.
"A good weekend this weekend will be helpful for us," he says.
Despite an economic crunch, local government leaders say stores should be filled with shoppers anxious to take advantage of a big discount.
"We're expecting this to really be a good year," says Montgomery County Commissioner, Reed Ingram.
You may think taking away sales taxes for an entire weekend would hurt state and local governments--especially in tough times. But, leaders say it's just the opposite.
"At the end of the day they're going to go get a bite to eat and see that one thing they really gotta have that doesn't qualify for the tax-free holiday," says Ingram.
It's a win-win for consumers, government coffers and Manning--who hopes it's only the beginning of soaring sales.
"We need something that's sustainable after. That is what we're really looking for," says Manning.