MONTGOMERY, AL (WSFA) - From the sound of the crowd at an Auburn party hosted at The Alley Bar in downtown Montgomery, you can tell there's only one thing on their minds...football.
But that one thing has hotel managers across Montgomery waiting for the fans to come pouring in.
"We're picking up weekly," says Wendy Blevins, Sales Director at Hampton Inn at East Chase.
The hotel used to be by itself out east, only 40 minutes from Auburn and a hot spot for football fans.
But now? There are six more like it nearby and two under construction.
Blevins says she's not worried about the competition.
"It makes you a little uneasy, but it's all in the relationship. If you have that with the guest, they're going to keep staying with you."
One of those hotels just opened last week.
Managers at Candlewood Suites say it's perfect timing in a tough economy.
"We always need that weekend business and football's going to be ideal for us," says Luke Heim, General Manager at Candlewood Suites.
It's not just the hotels out east and closest to Auburn that notice a big boost. Downtown managers say they feel it too.
"We sell out with fans that come," says Jennifer Sellers with Embassy Suites.
Sellers says rooms are vanishing on football saturdays.
"Football season will be a big boost. People save their money to go to football. We're already booking teams for 2010 and 2011."
They're reservations many say will only stay strong despite struggling pocketbooks.
"People love football in the south. We're in the south. People love it. People love Auburn football. They're coming," says Blevins.