Montgomery Regional Airport progress report

Posted by: Jennifer Oravet - bio | email

MONTGOMERY, AL (WSFA) - You don't have to be a frequent flyer to notice the changes at the Montgomery Regional Airport.  In March, it landed a new carrier and two direct flights to Dallas.

One month later, the Montgomery Region Airport rolled out a $27,000 ad campaign called "I fly Montgomery," framing up locals to spotlight the airport's success.

But is the promotion promoting business?

"Its raised the level of awareness for them."  Marketing Director Lynn Cox is leading the branding at the airport, targeting new customers and old passengers who quit flying out of Montgomery.

"The feedback from the business traveler that has gone away is positive, they've come back to us to give us a try since we started the marketing campaign."

In April, the number of folks boarding flights in Montgomery was down almost 15%.  Fast forward to September, and the stats show a 4% increase.

"The load factors were over 80%, now they have leveled off in the mid 70s," says Cox.

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