A popular cereal faces the heat

Posted by: Sherri Burnett-James - bio | email

San Francisco, CA (WSFA) - The popular brand Kellogg's Cocoa Krispies is facing scrutiny about possible misleading box labels that may contribute to the H1N1 scare. Kellogg's Cocoa Krispies cereal printed the label "Support Your Child's Immunity" with its cereal that adds vitamins and anti-oxidants to prevent sickness. Nutritionists said that Kellogg starting printing the immunity claim when the swine flu outbreak began in May to attract adults to the cereal.

Nutritionists also stated that, "At a time when parents are increasingly worried about the spread of the H1N1 virus, it is vitally important that parents receive accurate information about what they can do to protect their children's health."

Now, San Franciso city attorney is requesting that Kellogg provide scientific and consumer research to prove its claim.

Kellogg told NBC that it was not trying to profit from the flu outbreak. Kellogg said it did add vitamins to the cereal to "...help support the body's immune system and that its information is supported to be reliable and competent scientific evidence."

Presently, no recalls on the cereal have been made.

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