MONTGOMERY, AL (WSFA) - Black Friday shoppers surfaced in the wee hours of the morning to tackle deep, discount prices. WSFA 12 News reporter Bethany Wales was at the Shoppes at Eastchase early this morning to catch the action as shoppers filled the Target parking lot. Bethany said that crowds of people were already at Old Navy and Best Buy as early three and four this morning for knock-off deals and discount tickets.
The Alabama Retail Association's Nancy Dennis said that Black Friday represents about 20 to 30 percent of Alabama retailers budget for the holiday season. Black Friday is the day that stores break through their budgets to end up with a profit for the year. Experts expect 75-million customers to visit stores and most of them will be spending with cash.
Bethany spoke with two early morning risers on their Black Friday game plan. They said Target shoppers were in a frenzy, but their organized game plan allowed them to get what they came for and save tremendously on great deals.
Alabama's Attorney General Troy King advised safety tips for holiday shopping. King said, "Do not announce your plans on social networking sites; avoid leaving shopping bags or packages visible in your car; shop with friends (safety in numbers); leave your children at home; and if you have to bring them, teach them to only speak to store employees and police officers if they get lost."