MONTGOMERY, AL (WSFA) - Hot off the press and straight to the hands of the fans.
"It's the first thing we stopped to buy is the t-shirt. We waited about thirty minutes to buy it," says one Alabama fan.
Employees at Bama Fever, Tiger Pride in Eastdale Mall say the Alabama fans started calling about the shirts "before the game was even over," says store manager, Nicki Mayfield.
The shirts weren't even printed yet.
"The minute the game was over...we had two machines set up. One with Auburn, one with Alabama," says Greg Shafer at AKD Screenprinting and Embroidery.
AKD Screenprinting was decked out in everything Alabama--printing 8,000 shirts Friday and Saturday night for all Bama Fever, Tiger Pride stores in the state.
And they're not without a back up plan.
"We actually have a crew coming out Sunday morning just in case they sell out of shirts," says Shafer.
From the looks of things, it's quite possible.
Fans packed the store at Eastdale Mall minutes after the game.
"It's an all new wardrobe. I'm getting four," says one fan.
Amidst the Crimson craze, a lone Auburn fan in Peyton Tyrone.
She says the Alabama fans are treating her nicely inside the store.
Even for fans like her, store managers are doing what they can to help ease the pain.
"We're giving them an Auburn bag to make them feel a little bit better walking through the mall," adds Mayfield.