MONTGOMERY, AL (WSFA) - Early national sales figures show shoppers spent nearly 11 million dollars on BlackFriday, and it isn't over yet.
Local stores were packed again today and it wasn't long before shoppers took to the aisles again.
Many shoppers hit the stores early, maybe not quite as early as yesterday, but it was definitely a big plus for stores wanting to make up for the Iron Bowl down time.
Shoppers packed parking lots at East Chase Shopping Center and Eastdale Mall. Leaders with the Alabama Retail Association say many stores are keeping some of those deep discounts to lure customers.
While sales tax revenues dipped nine percent this time last year, leaders don't expect that to happen this season.
Even with more shoppers on the streets they say folks are trying to get more for less.
"People are being frugal and they're being careful about what they're spending. And they want discounts. They're still going to do that," said Nancy Dennis with the Alabama Retail Association.
"We was going to do about 2,000 dollars and that's probably going to be all for Christmas," said discount shopper Alton Calhoun. Shopper Jimmie Dupree typically spends 3,000 dollars shopping for his Christmas gifts. Both men plan to spend far less on gifts this year.
Retail experts say since the Iron Bowl falls on Friday next year too, stores are getting a sneak peek at how next year's Black Friday could shape up.
They say it could bring changes in how stores advertise for the big weekend.
Many stores like Target have now extended their hours.