Hyundai; Luther Strange advertise in Super Bowl

2011 Hyundai Sonata
2011 Hyundai Sonata

MONTGOMERY, AL (WSFA) - Several ads during this year's Super Bowl had Alabama connections.

Hyundai was one of the most visible sponsors of Super Bowl XLIV Sunday with a total of eight ads airing throughout the day. This marked Hyundai's third consecutive year of advertising during the nation's largest sporting event.

Two Hyundai ads aired during the game. The first, titled "Paint," featured the newly redesigned 2011 Hyundai Sonata, which is manufactured in Montgomery. The 2011 Sonata will reach dealerships this month.

The second in-game ad, titled "10 years/Favre," featured Brett Favre, quarterback of this season's NFC North champion Minnesota Vikings. Favre was included in a spot featuring Hyundai's 10-year, 100,000-mile warranty. In the 30-second ad, Favre accepts the Most Valuable Player award after the 2020 football season.

"The Super Bowl is not only a showcase for great football, but also for the most significant advertising, reaching an estimated 95 million viewers in the U.S.," said Joel Ewanick, vice president of marketing, Hyundai Motor America.

Another Alabama-based ad was seen during the Super Bowl on several stations in central and south Alabama. The Luther Strange campaign for attorney general chose the Super Bowl to air its first television commercials of this year's political season.