MONTGOMERY, AL (WSFA) - The Montgomery-made Hyundai Sonatas and Santa Fe SUVs are pushing Hyundai Motor America's sale figures higher than they've ever been.
Monday, Hyundai announced it set a sales record for the month of April with 44,023 units sold. That's up more than 30 percent from a year ago the company said.
The Korean automaker is seeing a steady boom in sales. April marked the 16th straight month for year-over-year gains in market share.
The company its new products launches combined with lower fleet sales and declining incentives are "a winning combination."
"Despite an overall industry increase in the level of sales to fleet accounts, we remain extremely focused on reducing our fleet mix, improving the quality of our market share, and driving more retail volume through Hyundai dealerships," said Dave Zuchowski, Hyundai Motor America's vice present of national sales.
Zuchowski says, "Widespread acceptance" and "growing recognition" of the Hyundai brand are helping the company reduce incentive spending "at a time when some of our top competitors were taking a different approach."
The Montgomery-built Sonata is for the second month in a row holding the title of third-best selling mid-sized car in the U.S. beating rivals Nissan Altima, Chevy Malibu and Ford Fusion.
The SUV market is also proving to be a sweet spot for Hyundai. Year-over-year sales for the Montgomery-built Santa Fe are up 59 percent, while the smaller Tucson is surging in sales with numbers up 271 percent.
The company's $1 billion Montgomery, Alabama plant is the first Hyundai plant in the United States. It directly employees more than 2,700 people.