KIA Motors America sets all-time May record

IRVINE, CA - Kia Motors America (KMA) announced the brand's best May sales ever of 31,431 units, a 20.6-percent increase over the same period last year, while surpassing the previous May sales record of 31,047 set in 2008.
Year-to-date sales are up 14.6-percent with the all-new Sorento CUV again leading the way as Kia's best-selling vehicle. As the brand's first vehicle to be assembled in the U.S. and recently announced as the Insurance Institute for Highway Safety (IIHS) "Top Safety Pick," the Sorento posted sales of 8,166 units.
The stylish Forte compact achieved a record 7,299 units sold while the personalizable and affordable Soul urban passenger vehicle delivered sales of 6,134 units; both recent IIHS "Top Safety Picks."
"May's record-breaking sales results were once again led by Sorento, which is a clear indication that its combination of distinctive design and standout modern technology features is attracting new consumers to the Kia brand," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). "Our continued brand growth in the U.S. supports an aggressive launch schedule of several all-new, dramatically styled Kia vehicles that will build on eye-catching models such as Sorento, Soul and Forte that have created emotional connections with consumers."
Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share.
With three new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and build the brand through design innovation, quality, value, safety features and with new technology such as UVO powered by Microsoft, an advanced hands-free in-car communication and entertainment system (expected to be available in select Kia models in the U.S. beginning in summer 2010).
MONTH OF MAY                                                      YEAR-TO-DATE

Model                   2010                2009                     2010              2009              

Rio                         2,334               1,680                11,932              9,274

Spectra                      27               7,896                     215              30,066

Forte                      7,299                    10                26,000                     10

Optima                  2,394               2,322                14,572            11,058            

Amanti                        44                  224                    164                 3,202  

Sportage               2,293               4,409                  7,295             15,867

Sorento                      23               1,701                     757               14,547

MY’11 Sorento      8,166                  n/a                  41,413                   n/a

Sedona                  1,938               1,937                  7,909             17,632

Rondo                       374               1,530                   2,812               8,371 

Borrego              405            496              2,886          2,169                         

Soul                 6,134         3,855            22,208         8,363                             

Total                    31,431             26,060                 138,163          120,559