Hotels gear up for second Montgomery Staycation

Posted by: Melissa McKinney - bio | email

MONTGOMERY, AL (WSFA) - The crowd at the Montgomery Renaissance Hotel's rooftop pool will probably be much larger when 4th of July weekend hits.

"We do anticipate we'll sell out," says Area Marketing Director, Carolyn Dwyer.

With one week to go, Dwyer and her crew are gearing up for what they expect to be another successful Staycation.

"We actually are right now, ahead of pace from where we were last year. We've sold even more rooms at this point," adds Dwyer.

The city has increased its marketing budget for the event with radio commercials and flyers.

It's a move Embassy Suites General Manager Tom Quatrochi believes is the reason his hotel is already sold out.

"The marketing this year appears to stronger and more focused than it was last year. So we anticipate being the beneficiaries of that," says Quatrochi.

Managers say it's hard to tell if any of the reservations are for people who canceled their gulf coast trips.

"We really just want to be a partner to the coast. We don't want to steal business away. We want people to go and stick with their plans.  Go to the coast and support it. But, at the same time, if local is what works for you, we'd love to welcome you here, too," says Dwyer.

"To be able to get a good price for a nice hotel and have a good weekend, I'm always for that," says Montgomery resident Allen Knight.

Knight says the discounted rates are a welcomed sight.

"If they're doing things to keep us here and make other visitors want to come here, I think it's a great thing," adds Knight.

It's a mindset managers believe will continue long after the holiday weekend.

"I believe Staycation is here to stay for a while," says Quatrochi.

For more information on Montgomery's Staycation, visit the city's website:

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