Locke: More ads needed to boost coast tourism

Posted By: Alisha Clark

NEW ORLEANS (AP) - U.S. Commerce Secretary Gary Locke says the Gulf Coast tourism business needs more advertising money from BP PLC to bring back visitors staying away because of the oil spill.

He told the U.S. Tourism and Travel Advisory Board in New Orleans that a tourism recovery will "take a lot of time, a lot of work and a lot of money."

Locke said BP should be pressed to provide money for the campaign. The oil company has given $25 million to Florida and $15 million each to Louisiana, Mississippi and Alabama for tourism promotion, but that money has run out.

The U.S. Travel Association is pushing for a $500 million marketing program - paid for by BP.

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