SEC joins with Lakeshore Foundation's "Operation Lima Foxtrot"

BIRMINGHAM, AL - The Southeastern Conference has joined forces with the Lakeshore Foundation of Birmingham to promote its Operation Lima Foxtrot program, which assists severely injured members of the United States Armed Forces.

Lima Foxtrot describes what has become one of this country's premier, comprehensive, year round, sport, fitness, and recreation programs for severely injured military personnel. Initiated in 2006 in response to the significant numbers of injuries from conflicts in Iraq and Afghanistan, Lima Foxtrot has served more than 1,000 injured servicemen and women and their families, from 35 states and territories. Through Lima Foxtrot these young men and women use lessons from sport and recreation to learn how to pursue life after injury.

"The Southeastern Conference is proud to be able to use its resources to tell the stories of the Lakeshore Foundation's Operation Lima Foxtrot Program," said SEC Commissioner Mike Slive.  "The men and women who are in this program have given of themselves and made great sacrifices in order that we enjoy the freedoms we have as United States citizens. The Lakeshore Foundation is doing tremendous work assisting these men and women in attempts to get back on their feet."

In one sense, "Lima Foxtrot" simply represents the organization providing the programs, "L"akeshore "F"oundation. However, Lima Foxtrot also represents the spirit of Living Fit, which describes the outcomes associated with participation in these programs. Further, Lima Foxtrot reminds us all of what the courage of these men and women means to our daily lives, Liberty and Freedom.

"This partnership with the Southeastern Conference represents a tremendous opportunity for Lakeshore Foundation to serve many more of our severely injured military personnel and to gain vital support for our programs which help these brave men and women resume active, independent lives," said Jeff Underwood, president of Lakeshore Foundation. "We are extremely excited about the exposure Operation Lima Foxtrot will receive by connecting with the SEC's fan base, member institutions and numerous media outlets which will greatly increase public awareness of the ongoing sacrifices being made by America's service members and their need for opportunities to engage in life after their injury.  We are very appreciative of the SEC's efforts in helping Lakeshore help the injured members of our Armed Forces."

During the 2010 Southeastern Conference Baseball Tournament Championship Game, Brian Hicks, an Iraqi war veteran and Operation Lima Foxtrot participant, threw out the game's first pitch and was honored during 7th inning stretch ceremonies at Regions Park in Hoover, Ala.  The league, along with the advertising agency MELT of Atlanta, Ga., will assist in the development and implementation of messaging programs for Operation Lima Foxtrot.

All programs are provided at absolutely no cost to injured servicemen and women and their guests.  Lakeshore Foundation is a nonprofit 501(c)(3) organization that helps people with physically disabling conditions achieve healthy, active and independent lives through fitness, recreation, sport, research and health promotion programs.  For more information on how you can support Operation Lima Foxtrot, visit