ATLANTA, GA – The Chick-fil-A Bowl and ESPN announced a four-year extension to their agreement on Thursday, which will ensure the Chick-fil-A Bowl and its events a home on the network through the 2013 college football season. This will give Chick-fil-A a total of six national telecasts over the next four years.
Included in the new agreement is a guaranteed telecast for the Chick-fil-A Kickoff Game, a BCS-style neutral-site season opener, either on ESPN or ABC and additional telecasts for other Chick-fil-A Bowl branded events. Other Bowl events that will air on an ESPN network include two telecasts of the Chick-fil-A Bowl Challenge charity golf tournament and two telecasts of the Chick-fil-A Bowl Preview Show.
The Chick-fil-A Bowl has been telecast by ESPN every year since 1992. The Chick-fil-A Kickoff Game has been nationally telecast in prime time on ABC in each of its first three seasons.
"Our visibility on ESPN and specifically our unopposed time slot has really helped set our game apart and delivered some consistently strong viewership numbers," said Gary Stokan, Chick-fil-A Bowl president and CEO. "Over the last five years, an average of 4.5 million households have watched our game. And our Friday night date will give travelling fans a chance to have a long football-filled weekend in Atlanta."
"We are thrilled to extend our longstanding relationship with the Chick-fil-A Bowl, a cornerstone of our Bowl Week lineup that is consistently one of our most-viewed games," said Dave Brown, ESPN vice president, programming and acquisitions. "Through the Bowl and the Kickoff Game to open the season, the Chick-fil-A Bowl has done an outstanding job of creating two marquee games in the great city and critically important college football market of Atlanta."