Chick-fil-A Bowl announced for New Year's eve

ATLANTA, GA-  Chick-fil-A Bowl officials announced Thursday that the prime-time, unopposed kickoff on New Year's Eve will showcase the 43rd Chick-fil-A Bowl from Atlanta's Georgia Dome. The annual ACC vs. SEC rivalry game will be played at 7:30 p.m. ET on Dec. 31.

The 2010 game will feature the first selection from the ACC (after the BCS) against a strong SEC opponent and will be nationally televised by ESPN, running unopposed in its time slot.

This year will mark the 19th in which rivals from the ACC and SEC have been matched in the Chick-fil-A Bowl, making it the longest-running ACC vs. SEC bowl in the nation. The rivalry series is tied 9-9 over that period in what remains one the most competitive bowl games in college football. In its 42-year history, the bowl has recorded 12 games decided by a field goal or less and four one-point games.

INFORMATION SOURCE: Chick-fil-A Media Relations