GMAC Bowl becomes Bowl

MOBILE, AL - Go Daddy, the world's largest Web hosting provider and top domain name registrar, is sponsoring its very own college football bowl game, the Bowl.

Go Daddy is jumping in as title sponsor of what had been known as the GMAC Bowl for the last decade. The Bowl pits Mid-American and Sun Belt Conference teams against each other in Mobile, Ala., and will be broadcast live on ESPN January 6, 2011.

"We thought it was about time Go Daddy had its own bowl game – the Bowl has a nice ring to it, don't you think?" asked Go Daddy CEO and Founder Bob Parsons. "Football is one of America's favorite pastimes and if college football fans are anything, they are passionate and loyal. We like that!"

Forty thousand passionate fans are expected to rock Ladd-Peebles Stadium for this year's first Bowl. Last year, Central Michigan beat Troy by just three points, in what was an exciting double overtime classic.

"We're excited to have a powerhouse like Go Daddy behind Mobile's biggest event of the year," said Bowl President Jerry Silverstein. "Go Daddy stepped up big time for this sponsorship, which is good for all of us. Our bowl holds the record for the highest-scoring game in college football bowl game history. We are looking forward to another marquee matchup."