BIRMINGHAM, Ala., Nov. 5, 2010 /PRNewswire/ -- ESPN Regional Television, Inc. (ERT), a subsidiary of ESPN, and BBVA Compass officials today announced a multiyear marketing agreement whereby BBVA Compass, the leading financial institution in the Sunbelt Region, will become the title sponsor of the former Papajohns.com Bowl (currently known as the Birmingham Bowl). The 2010 BBVA Compass Bowl will feature bowl-eligible teams from the Southeastern Conference (SEC) and the BIG EAST Conference. The BBVA Compass Bowl is scheduled to take place at Birmingham's Historic Legion Field Saturday, Jan. 8, 2011, at 11a.m. CT on ESPN.
"The agreement with ESPN will allow us a channel where we can connect with our customers' passion," said Manolo Sanchez, BBVA U.S. Country Manager and president and CEO of BBVA Compass. "For many people, their favorite sports team is a central part of who they are and college football fans are among the most passionate fans in the world. At BBVA Compass, we want to provide fans an opportunity to participate in what they love. The BBVA Compass Bowl provides us with a great opportunity to enhance the economic impact to the city of Birmingham while the agreement also allows us to reach fans in three other key Western markets that we serve."
Now in its fifth year, the ESPN Bowl in Birmingham has generated over $41.3 million in economic impact for the Birmingham area. As the bowl has grown in stature, so has attendance, rising each year by 10-13 percent. Last year's game featured the University of Connecticut and the University of South Carolina where Connecticut earned the 20-7 victory in front of 42,610 fans.
As in previous years, festivities surrounding the BBVA Compass Bowl will include the BBVA Compass Street Festival at Five Points South the evening prior to the game, as well as the Fan Zone at Historic Legion Field starting at 8 a.m. on game day.
For more information on the BBVA Compass Bowl visit www.bbvacompassbowl.com. Tickets can be ordered on the web site or beginning in December by visiting any of the 29 Birmingham-area BBVA Compass branches.
INFORMATION SOURCE: BBVA Compass; ESPN