Dealerships await Elantra's arrival as folks line up for new car

The new Hyundai Elantra at the LA Auto Show
The new Hyundai Elantra at the LA Auto Show

Posted by: Melissa McKinney - bio | email

MONTGOMERY, AL (WSFA) - Even before the Hyundai Elantra's big day at the Los Angeles Auto Show, folks were interested in the company's new jewel.

Now, after the reveal, "they're going to be a little hard to get," says Stan Hurst, General Manager of Capitol Hyundai on the Eastern Boulevard.

He has a waiting list of folks anxious to own the car.

" the dozens," he says.

Steve Morgan may soon add his name.

"I'm thinking about it awful[ly] strong," says Morgan.

He works in the service center at the dealership. After 35 years of driving a GM car, " I was really impressed with it.  It's really changed my mind."

Dealers at Capitol Hyundai say they had a new Elantra on the showroom floor for just a little while this week, and within about 10 minutes one woman came in saying she wanted to buy it right off the lot.

"We're looking for great things in 2011," says Hurst.

During Elantra's unveiling, Hyundai executives said a survey of car shoppers revealed a third of them would consider buying a Hyundai as opposed to only 7% ten years ago.

Hurst believes the success of the Sonata and Elantra have helped.

"We think we're in the right place at the right time," he adds.

Now, Hyundai dealers nationwide wait to see how the new car impacts their bottom line.

Hurst expects to get his first shipment of Elantras next week.

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