MONTGOMERY, AL (WSFA) - Thousands of shoppers are expected to hit area stores for "Super Saturday." It's a day where retailers plan to pull out all the stops to get you inside and spending money. And it's not just the big box stores that hope to see a rush.
Valerie Thornton skipped the crowds at the mall and shopped at Barb's on Mulberry Street instead.
"I came in to find my grandbaby a Christmas outfit," Thornton said. "And I found the perfect little pants and T-shirt."
Owner Barbara Grimes said she's glad people see her store as an alternative.
"Our merchandise is different," Grimes said. "You can't find anywhere else. Our prices are good, it's unique."
Grimes said business has been slower this year than last, but expects it to pick this weekend. Numbers from the Alabama Retail Association back her up. Only 10 percent of Alabama residents have their holiday shopping finished.
"This year people seem to be waiting for sales, waiting for the last minute," Grimes said. "I think they're really in the spirit, now that it's cold. That always helps."
The association encourages people to buy local and that's exactly what Valerie Thornton is doing.
"This is a great district," Thornton said. "And it's good when they can to keep this district supported because they work hard over here."
The National Retail Federation has raised projections for holiday sales. They expect them to grow 3.3% over last year. Retailers they say last week's bitter cold across much of the country help keep shoppers at home, and they hope to make up for it this weekend.