Guest Editorial: Capital of Dreams - WSFA.com Montgomery Alabama news.

Guest Editorial: Capital of Dreams

Posted: Updated:
  • EditorialsMore>>

  • Editorial: "Disgrace"

    Editorial: "Disgrace"

    Thursday, August 21 2014 7:20 PM EDT2014-08-21 23:20:04 GMT
    The Central Alabama Veterans Health Care System is broken. The revelations that have come to light this month alone boggle the mind and demand immediate action. Reports of thousands of manipulated andMore >>
    The Central Alabama Veterans Health Care System is broken. The revelations that have come to light this month alone boggle the mind and demand immediate action. Reports of thousands of manipulated andMore >>
  • Editorial: "Viewer Feedback: Don't Give Up"

    Editorial: "Viewer Feedback: Don't Give Up"

    Tuesday, August 19 2014 7:20 PM EDT2014-08-19 23:20:09 GMT
    Our editorial earlier last week focusing on the suicide of Robin Williams and the role depression played in his and most all suicides lead to the following feedback on wsfa.com and our WSFA 12 News stationMore >>
    Our editorial earlier last week focusing on the suicide of Robin Williams and the role depression played in his and most all suicides lead to the following feedback on wsfa.com and our WSFA 12 News station Facebook page…here is just a sampling:More >>
  • Editorial: "Don't Give Up"

    Editorial: "Don't Give Up"

    Thursday, August 14 2014 7:20 PM EDT2014-08-14 23:20:07 GMT
    According to a report by the Centers for Disease Control, 39,518 Americans committed suicide in 2011 making suicide the 10th leading cause of death in our country.  Putting this number into perspective,More >>
    This week a high profile American actor and comedian, Robin Williams, took his own life.  The conversation following the loss is one of sadness, empathy, surprise and concern.  It's a conversation centering on his battles with depression and the primary impact it appeared to have played in his last days.More >>

MONTGOMERY, AL (WSFA) - Recently, we decided the City of Montgomery needed a brand that would carry us into the next 30 years - locally, regionally, nationally and internationally.  That led to the development of what we call the Dreams Campaign. 

The anchor of this campaign is our new city moniker or positioning statement: The Capital of Dreams. A TV spot, also billboards, radio spots and print ads have been produced to help spread the message that we are indeed the Capital of Dreams. 

As with any product or brand, you begin planting the seed with those closest to the brand. We are airing the commercials to celebrate the idea that dreams do come true in Montgomery. 

Montgomery IS the Capital of Dreams. All the way from the foundation of Martin Luther King's dreams… to the dream for our downtown revitalization… to the Hyundai dream. But in order for our city to truly excel, our residents have to believe that Montgomery is truly a great place, a place where dreams really do come true. 

We can't accomplish this with just a TV commercial or signs or billboards. But it's a great start! We have BIG dreams for Montgomery, and we are committed to doing what it takes for those dreams to come true. I know each of you have dreams of your own. Dreams for your family, dreams for your career, dreams for your business to succeed. And hopefully, dreams for our City. Let's join together and make all of our dreams come true. 

Remember: Montgomery. The Capital of Dreams. And may I add a City for Success. 

Mayor Todd Strange 

Copyright 2011 WSFA 12 News. All rights reserved.

Powered by WorldNow