Guest Editorial: Capital of Dreams - WSFA.com: News Weather and Sports for Montgomery, AL.

Guest Editorial: Capital of Dreams

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By John Shryock - bio | email

  • Editorials

  • Tuesday, May 21 2013 7:20 PM EDT2013-05-21 23:20:08 GMT
    The horrific tornadoes that ripped through Oklahoma this week bring back all too familiar memories for Alabamians as memories of April 27, 2011 are still fresh in many minds. When Alabamians were in need
    The horrific tornadoes that ripped through Oklahoma this week bring back all too familiar memories for Alabamians as memories of April 27, 2011 are still fresh in many minds. When Alabamians were in need

  • Thursday, May 16 2013 7:20 PM EDT2013-05-16 23:20:04 GMT
    In my editorial on Tuesday I chided our legislators for being the last state to pass a no-brainer  bill legalizing home brewing.  Today I want to challenge them to be one of the first states to pass another no-brainer;
    In my editorial on Tuesday I chided our legislators for being the last state to pass a no-brainer  bill legalizing home brewing.  Today I want to challenge them to be one of the first states to pass another no-brainer;

  • Tuesday, May 14 2013 7:20 PM EDT2013-05-14 23:20:07 GMT
    Kudos, or perhaps, cheers to the Alabama Legislature for passing HB9, the home brewing bill. Legalized home brewing may not be up there with education reform or prison funding, but it was overdue. 
    Kudos, or perhaps, cheers to the Alabama Legislature for passing HB9, the home brewing bill. Legalized home brewing may not be up there with education reform or prison funding, but it was overdue. 
    •   

MONTGOMERY, AL (WSFA) - Recently, we decided the City of Montgomery needed a brand that would carry us into the next 30 years - locally, regionally, nationally and internationally.  That led to the development of what we call the Dreams Campaign. 

The anchor of this campaign is our new city moniker or positioning statement: The Capital of Dreams. A TV spot, also billboards, radio spots and print ads have been produced to help spread the message that we are indeed the Capital of Dreams. 

As with any product or brand, you begin planting the seed with those closest to the brand. We are airing the commercials to celebrate the idea that dreams do come true in Montgomery. 

Montgomery IS the Capital of Dreams. All the way from the foundation of Martin Luther King's dreams… to the dream for our downtown revitalization… to the Hyundai dream. But in order for our city to truly excel, our residents have to believe that Montgomery is truly a great place, a place where dreams really do come true. 

We can't accomplish this with just a TV commercial or signs or billboards. But it's a great start! We have BIG dreams for Montgomery, and we are committed to doing what it takes for those dreams to come true. I know each of you have dreams of your own. Dreams for your family, dreams for your career, dreams for your business to succeed. And hopefully, dreams for our City. Let's join together and make all of our dreams come true. 

Remember: Montgomery. The Capital of Dreams. And may I add a City for Success. 

Mayor Todd Strange 

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