Taco Bell takes to YouTube to defend its beef - WSFA.com Montgomery Alabama news.

Taco Bell takes to YouTube to defend its beef

Posted by: John Shryock - bio | email

MONTGOMERY, AL (WSFA) - The tussle over Taco Bell's bolstered beef  is moving beyond press releases. The king of quick-serve, Mexi-themed chow is now taking its case to the masses via social media, namely YouTube and Facebook.

While Taco Bell's PR move to "Think outside the bun" with a YouTube and Facebook damage control campaign may ultimately garner large customer support, at the time of this article's publishing only 425 views had been made on the YouTube clip - available imbedded above - and just 500 comments had been made on the company's Facebook page.

Taco Bell President Greg Creed took to the internet's video vault in a 1:39 long clip addressing the company's "35 million amazing and loyal customers" who visit each week and to assure them that the fast food giant's meat is 88 percent beef. That's well above claims of just 36 percent being lodged by Montgomery, Ala. based law firm Beasley Allen.

Creed, wearing a crisp Taco Bell shirt and speaking from a location that looks like a trendy Taco Bell, smiles as he lets video viewers in on the company's secret ingredients, most of which were already known. 

"THANK YOU FOR SUING US."

The company isn't entirely abandoning traditional media's power to get its message across. Full page advertisements in the New York Times, USA Today and the Wall Street Journal proclaim "Thank you for suing us." in a bold headline, before going into detail about what the company cooks.

BEASLEY ALLEN REACTS

Asked for comment on Taco Bell's latest statements, Beasley Allen released this notice:

"The facts alleged in the filed lawsuit against Taco Bell are absolutely 100% correct. We will try this lawsuit in the Federal Court in California, not the press. We have no further comment on Taco Bell's latest advertisements or statements as we will do our work on this case in the trial court." - W. Daniel "Dee" Miles, III

Move over "Charlie". You might have bitten your brother's finger, but Beasley Allen took a big bite out of one of corporate America's darlings. It's doubtful the case will end with a lot of smiles and laughing. 

Copyright 2011 WSFA 12 News. All rights reserved.

  • NewsMore>>

  • Pentagon suspends August military drills with South Korea

    Pentagon suspends August military drills with South Korea

    Monday, June 18 2018 6:41 PM EDT2018-06-18 22:41:35 GMT
    Monday, June 18 2018 10:32 PM EDT2018-06-19 02:32:42 GMT
    There have been no decisions made on any other military exercises with South Korea.There have been no decisions made on any other military exercises with South Korea.

    The Pentagon says it has formally suspended a major military exercise planned for August with South Korea, a much anticipated move stemming from President Donald Trump's nuclear summit with North Korean leader Kim...

    More >>

    The Pentagon says it has formally suspended a major military exercise planned for August with South Korea, a much anticipated move stemming from President Donald Trump's nuclear summit with North Korean leader Kim Jong Un.

    More >>
  • Unapologetic Trump digs in on immigration despite outrage

    Unapologetic Trump digs in on immigration despite outrage

    Monday, June 18 2018 4:20 AM EDT2018-06-18 08:20:01 GMT
    Monday, June 18 2018 10:32 PM EDT2018-06-19 02:32:28 GMT
    (Butch Comegys/The Times-Tribune via AP). U.S. Attorney General Jeff Sessions speaks on immigration policy and law enforcement actions at Lackawanna College in downtown Scranton, Pa., on Friday, June 15, 2018.(Butch Comegys/The Times-Tribune via AP). U.S. Attorney General Jeff Sessions speaks on immigration policy and law enforcement actions at Lackawanna College in downtown Scranton, Pa., on Friday, June 15, 2018.

    Nearly 2,000 children were separated from their families over a six-week period in April and May after Attorney General Jeff Sessions announced a new "zero-tolerance" policy that refers all cases of illegal entry for criminal prosecution.

    More >>

    Nearly 2,000 children were separated from their families over a six-week period in April and May after Attorney General Jeff Sessions announced a new "zero-tolerance" policy that refers all cases of illegal entry for criminal prosecution.

    More >>
  • Director: FBI won't repeat mistakes noted in watchdog report

    Director: FBI won't repeat mistakes noted in watchdog report

    Monday, June 18 2018 2:40 PM EDT2018-06-18 18:40:23 GMT
    Monday, June 18 2018 10:32 PM EDT2018-06-19 02:32:00 GMT
    (AP Photo/J. Scott Applewhite). Justice Department Inspector General Michael Horowitz, left, and FBI Director Christopher Wray wait to testify as the Senate Judiciary Committee examines the internal report of the FBI's Clinton email probe and the role ...(AP Photo/J. Scott Applewhite). Justice Department Inspector General Michael Horowitz, left, and FBI Director Christopher Wray wait to testify as the Senate Judiciary Committee examines the internal report of the FBI's Clinton email probe and the role ...
    The Republican chairman of the Senate Judiciary Committee says the Justice Department has a "serious credibility problem.".More >>
    The Republican chairman of the Senate Judiciary Committee says the Justice Department has a "serious credibility problem.".More >>
Powered by Frankly