TUSCALOOSA, AL. – The spring portion of Alabama Athletics' Power of Pink initiative, which is sponsored by Tuscaloosa Toyota, gets underway this weekend when the Crimson Tide women's tennis team takes on LSU Sunday, April 3, at 1 p.m. CDT.
"We're looking forward to hosting our Power of Pink match," UA head women's tennis coach Jenny Mainz said. "This is a meaningful way to pay tribute to all affected by breast cancer. Our team will play with the unwilling-to-yield mentality that is representative of breast cancer victims."
The Tide's Power of Pink initiative is in its second year as a comprehensive department-wide program. The athletics department, in conjunction with Tuscaloosa Toyota, holds Power of Pink events three times a year, in the fall, winter and spring, hosted by the Alabama women's teams.
The initiative originally started in 2004 by Tide gymnastics coach Sarah Patterson to raise awareness in the fight against breast cancer in the West Alabama community. In the U.S., a woman will be newly diagnosed with breast cancer every three minutes. The odds of overcoming breast cancer are much higher if the disease is detected in the early stages, which makes the Tide's efforts even more vital.
In addition to Sunday's tennis match, the Tide's spring Power of Pink events include the rowing team's meet on the Black Warrior River against Central Florida on Saturday, April 9, at 11:30 a.m. as well as the No. 1 ranked softball team's Saturday, April 16 game against Mississippi State which gets underway at 4 p.m.
All three of the spring events will feature numerous giveaways, including: t-shirts, iPods, iPads, tumblers, hats, umbrellas and headbands.
The 2010-11 Power of Pink slate kicked off with volleyball hosting Florida on October 8, followed by soccer against South Carolina on October 10, and swimming and diving taking on LSU on October 23. The winter events included 14,000-plus fans on hand to see gymnastics face Kentucky and women's basketball against SEC rival Mississippi State.