PHOENIX – Avnet Electronics Marketing Americas, title sponsor of the 2011 Avnet LPGA (Ladies Professional Golf Association) Classic, has chosen the Susan G. Komen for the Cure and Wounded Warrior Project as their charities of choice for the Avnet Classic. The two charities will be the recipients of a combined donation of approximately $2.8 million worth of television and print advertising. This donation gives each organization the much needed opportunity to raise awareness for their respective causes. Each television spot started running in March on all Raycom Media stations across the country. They also will run during the Golf Channel's coverage of the Avnet LPGA Classic – April 27 to May 1, 2011, on the Robert Trent Jones Golf Trail in Mobile, Alabama. The print advertisements are running in Community Newspaper Holdings Inc. papers across the country.
"Both of these organizations do vital work in the community – one focused on raising breast cancer awareness, and the other in providing financial support for our returning soldiers. Avnet values that work," said Ed Smith, president of Avnet Electronics Marketing Americas. "With this donation, we hope their causes can reach a wider audience and share their stories of inspiration and hope."
"When someone in the world dies of breast cancer every 69 seconds, it's critical to reach as many people as possible with information that could save their lives," said Leslie Aun, vice president of marketing and communications at Susan G. Komen for the Cure. "Avnet's generous donation of advertising space will help us share these important messages with millions."
"We are very grateful for the opportunity that Avnet Electronics Marketing Americas is providing to Wounded Warrior Project," said Adam Silva, chief development officer for Wounded Warrior Project. "It is because of generous and engaged organizations like Avnet Electronics Marketing Americas that we are able to reach warriors throughout the country; we are proud to have them join us in our mission of honoring and empowering warriors."
About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's website is located at www.em.avnet.com.
About Avnet, Inc.