Taco Bell: "Would it kill you to say you're sorry?"

The advertising from Taco Bell aimed at Montgomery law firm Beasley Allen
The advertising from Taco Bell aimed at Montgomery law firm Beasley Allen

MONTGOMERY, AL (WSFA) - Hold on to your chalupas, this party's not over. In an effort to strike back against Montgomery-based law firm Beasley Allen, Taco Bell has launched a pointed ad campaign asking, "Would it kill you to say you're sorry?"

This new campaign comes on the heels of Tuesday's announcement that Beasley Allen has dropped the suit against the mexi-food giant alleging their taco filling did not meet the minimum USDA qualifications to be called "beef."

The new beef against the "beef" lawsuit is that both sides are claiming victory.

Beasley Allen says the lawsuit was dropped because of "changes in marketing and product disclosure" by Taco Bell. Taco Bell claims they're not making any changes to their product or advertising and that the suit was voluntarily dropped by Beasley Allen.

It's that discrepancy that Taco Bell is targeting in its new ad campaign as follows:

Would it kill you to say you're sorry?

The law firm that brought false claims about our product quality and advertising integrity has voluntarily withdrawn their class action suit against Taco Bell.

- No changes to our products or ingredients.

- No changes to our advertising.

- No money exchanged.

- No settlement agreement.

Because we've ALWAYS used 100% USDA-inspected premium beef.

Sure, they could have just asked us if your recipe uses real beef. Even easier, they could have gone to our Web site where the ingredients in every one of our products are listed for everyone to see. But that's not what they chose to do.

Like we've been saying all along, we stand behind the quality of every single one of our ingredients, including our seasoned beef. We didn't change our marketing or product disclosures because we've always been completely transparent. THeir lawyers claim otherwise, but make no mistake, that's just them trying to save a little face.

We were surprised by these allegations, as were our 35 million customers who come into our restaurants every week. We hope the voluntary withdrawal of this lawsuit receives as much public attention as when it was filed.

As for the lawyers who brought this suit: You got it wrong, and you're probably feeling pretty bad right about now. But you know what always helps? Saying to everyone, "I'm sorry."

C'mon, you can do it!

WSFA 12 News contacted Beasley Allen for a response to the new ad campaign. They advised they had no comment at this time.

Copyright 2011 WSFA 12 News. All rights reserved.