Survey shines light on Road to Recovery - WSFA.com Montgomery Alabama news.

Survey shines light on Road to Recovery

On April 27th, 2011 a series of storms breeding tornadoes swept across Alabama and the southeast leaving a wake of destruction in their path.  Within just a few hours, over 13,000 homes were destroyed and 246 people lost their lives in Alabama as a result of the storms.

WSFA 12 News' parent company, Raycom Media, issued a Road to Recovery Survey seeking to understand how people were alerted to the storms, how they made preparation and the progress of the recovery efforts. 

  • The interviews were conducted from May 13-21, 2011. 
    The tornado damage occurred on April 27th, 2011.
  • Random Digit Dialing technique was used with 80% landlines and 20% cell phone coverage.
  • There was a total of 400 completed interviews in the Montgomery Television Market.


WHERE DID YOU FIRST LEARN THAT STORMS WERE APPROACHING YOUR AREA

77% TV

0% DON'T KNOW

10% RADIO

4% INTERNET

0% SMART PHONE

4% FRIEND OR FAMILY MEMBER

0% OTHER/DON'T KNOW

6% NEWSPAPER

 

IF YOU WERE TRACKING THE STORMS, WHERE WERE YOU GETTING YOUR INFO?

76% TV

12% RADIO

6% INTERNET

4% MOBILE HPONE

1% FRIEND OR FAMILY

2% DON'T KNOW
 

19% OF PEOPLE IN MONTGOMERY PERSONALLY KNOW SOMEONE INJURED OR LOST LIFE AS A RESULT OF THE STORMS 

RATE THE LOCAL GOVERNMENT RESPONSE TO THE CRISIS

13% DON'T KNOW

37% EXCELLENT

35% GOOD

11% ACCEPTABLE

4% POOR

1% VERY POOR
 

RATE THE STATE GOVERNMENT RESPONSE TO THE CRISIS

11% DON'T KNOW

34% EXCELLENT

42% GOOD

10% ACCEPTABLE

2% POOR

1% VERY POOR

 

RATE THE FEDERAL GOVERNMENT RESPONSE TO THE CRISIS

17% DON'T KNOW

22% EXCELLENT

42% GOOD

12% ACCEPTABLE

6% POOR

2% VERY POOR

 

WHAT SERVICE DOES YOUR AREA NEED MOST TO RECOVER FROM THE STORMS

21% DEBRIS CLEAN UP

17% HOUSING

13% REBULDING

6% FOOD

3% NECESSITIES

2% RENOVATIONS

1% CLOTHING

37% DON'T KNOW
 

AWARE OF ANY PRICE GOUGING ON IN YOUR AREA AS A RESULT OF THE STORMS?

15% GAS

2% HOTELS

4% REPAIRS

2% GENERATORS

8% FOOD

0% OTHER

81% NONE/DON'T KNOW

 

HAVE YOU PERSONALLY DONATED ANY OF THE FOLLOWING TO HELP WITH THE RECOVERY OF THE STORMS?

57% MONEY

21% TIME

32% CLOTHING

47% FOOD

5% BLOOD

23% PERSONAL HYGIENE ITEMS

5% OTHER

15% NONE/DON'T KNOW

 

WHO DID YOUR COMMUNITY RELY ON THE MOST DURING THE CRISIS?

CHURCHES

8% DON'T KNOW

63% MOST

17% MORE

8% ABOUT THE SAME

2% LESS

3% CHURCHES 

FRIENDS

16% DON'T KNOW

56% MOST

13% MORE

10%  ABOUT THE SAME

3% LESS

2% LEAST 

NEIGHBORS

14% DON'T KNOW

54% MOST

17% MORE

10% ABOUT THE SAME

2% LESS

4% LEAST 

TV STATIONS

9% DON'T KNOW

51% MOST

16% MORE

15% ABOUT THE SAME

5% LESS

5% LEAST 

CHARITIES

13% DON'T KNOW

45% MOST

21% MORE

12% ABOUT THE SAME

3% LESS

6% LEAST
 

LOCAL GOVERNMENT

14% DON'T KNOW

34% MOST

25% MORE

18% ABOUT THE SAME

4% LESS

6% LEAST
 

                                                                                           

What we learned (STATEWIDE):

  • 71% of adults living in Montgomery, Birmingham and Huntsville first learned about the storms from television.
  • 75% of the adults were at home when the storms impacted the area.
  • 79% of the adults were tracking the storms as they impacted the area.
  • 53% of adults were able to track the storms on television despite the fact 35% had lost power and could not watch television.
  • 33% of adults listened to the radio to get information on the storms.
  • Debris clean up is the service most needed to recover from the storms followed closely by housing.
  • The biggest concern about price gouging following the storms came from adults worried about gas prices.
  • Alabama residents were very generous toward the victims of the storms.
  • 46% of adults gave money along with other goods and services .
  • 68% of adults rely on churches and 60% rely on friends before they rely on governmental services following the storms.
  • Residents relied on local sources (churches, charities, local government, friends and neighbors) more than state or federal government following the storms.   

Montgomery:

  • Gas continued to be the biggest concern about price gouging for Montgomery residents.
  • An amazing 57% of Montgomery residents donated money to storm victims.
  • Churches, friends and neighbors ranked the top 3 to rely on during the crisis.

Copyright 2011 WSFA 12 News. All rights reserved.

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