WETUMPKA, AL (WSFA) - It has been months in the making, but organizers of Wetumpka's Pump The Tump event say the hard work paid off.
The idea was to let local businesses set up booths downtown to get their name out while promoting downtown revitalization efforts.
Music, merchants and a merry visit from Santa Claus had downtown Wetumpka rockin' and rollin'.
Organizers started Pump the Tump to energize downtown--in conjunction with the city's efforts to revitalize the area.
"It's all about getting people's businesses out here and getting to see what Wetumpka has to offer," says Amber Ballew from Montgomery.
In fact, many of the people walking up and down the streets weren't even from Wetumpka.
Pat Paulk lives in Deatsville.
"There are things down here that I didn't know were here. And this is the first time I just got out and tootled around the area."
Ballew is from Montgomery, but is anxious to come to Wetumpka again.
"I met lots of people here who have lots of really great products and services and items that you'd want to come back and buy and spend your money here."
Event organizers say they accomplished their goal of bringing awareness to downtown. In fact, they say some folks are even asking about how to rent vacant storefronts.
"I think it was a great way for people to realize what's down here, what's available and how they can be a part of it," says Brooke Poague.
Even business owners who don't have downtown property say just being at Pump the Tump helps their bottom line.
"They're [visitors] buying, they're ordering, and it's been great. I've enjoyed being a part of this," says Paula Garrett.
Organizers hope to hold Pump the Tump again next year.
City leaders are also currently working with a design firm to develop a master revitalization plan for downtown Wetumpka.