MONTGOMERY, AL (WSFA) - "People, people, people and sales, sales, sales," says Martha Jackson.
Jackson's Black Friday expectations are probably pretty accurate--especially since stores across the river region aren't wasting any time getting a head start on opening their doors.
"I think the midnight really sends out a message that we're going to be here for our customers," says East Chase Kohl's Store Manager, Nancy Hilburn.
Stores like Kohl's, Target, and Best Buy are opening their doors at midnight.
Toys R Us and Wal-Mart open at 9:00pm and 10:00pm Thanksgiving night.
"That's hardly time for the turkey to digest," says Jackson.
She admits, she likes the mayhem. But she prefers to get in it a little later?
"I'd like to get up and be shopping by 6:00 in the morning."
"Make our money stretch," says shopper, Brian Lewis.
He isn't opposed to shopping in the wee hours. In fact, he says it's worth it to save a buck or two.
"It's definitely a great thing when you're able to kinda do some shopping when it's not peak time. You can do a lot of things when there's not a lot of people. Not a lot of rush."
Believe it or not, Black Friday isn't necessarily the only day to rack up on deals. Many shoppers have already snatched up their Christmas gifts.
"Retailers have been having deals all month, so it's really been like a Black November rather than a Black Friday," says Nancy Dennis with the Alabama Retail Association.
"These kinda times we kinda need the extra little coupons or extra little things, we need to save a little money," says Lewis.
For Lewis it doesn't matter when the sales occur. He says he's there--even if thousands of others are too--clamoring for those deep discounts.
Officials with the Alabama Retail Association expect holiday shopping to increase by as much as 3.5% this year.
They say store managers tell them customers requested the earlier hours this Black Friday.