MONTGOMERY, AL (WSFA) - It was a steady stream of customers at the Superfoods on McGehee road in Montgomery.
And they all had one thing on the brain.
"Red velvet cake, Oreo pie, Biscuit pudding," says Shaunda Brackett.
But there's always that dilemma--when to go get those Thanksgiving day ingredients.
"Shop early," says Brackett.
Jane Kaylor's philosophy isn't quite the same.
"I always wait till the last minute. Because I want everything fresh and everything brand new," says Kaylor.
Last minute can mean long lines. Shoppers also run the risk of missing out on their favorite fixings.
"I picked up a coconut cake and it was the last one on the table so I was feeling pretty good that at least I'll have one of them," says Evelyn White.
Managers at Superfoods say it has been a bit of an unusual season. They say while there is that big last minute push, they started seeing customers coming in weeks ago for those Thanksgiving items. And they say it's something they've never really seen before.
Even with those early birds, there's always a holiday hustle. Shoppers and employees alike have one word for it.
"Hectic," says Kaylor.
"Pretty hectic," adds one employee.