Oreo Twists its way into the history of food mascots & marketing - WSFA.com Montgomery Alabama news.

Oreo Twists its way into the storied history of food mascots and marketing

Updated: Aug 16, 2012 12:32 PM EDT
The Elvis Oreo Twist. (©Kraft Foods Inc.) The Elvis Oreo Twist. (©Kraft Foods Inc.)
Modern versions of Tony the Tiger and Snap!, Crackle! and Pop!. (©PRNewsFoto/Kellogg Company) Modern versions of Tony the Tiger and Snap!, Crackle! and Pop!. (©PRNewsFoto/Kellogg Company)

By Dan Meade

(WORLDNOW) -- Every so often there is a story of about a piece of toast or a waffle that looks like Jesus, but have you heard the one about the Oreo that looked like Elvis? This creamy and crunchy King was no factory fluke or the result of bad lighting -- Oreo has chosen to celebrate Elvis Week with a portrait of the musical legend done in the style of an Oreo Twist.

These Oreo Twists, cute and timely graphics that celebrate the Mars rover Curiosity, Michael Phelps' Olympics feats and other timely events are part of Kraft's celebration of the 100th anniversary of the little black and white cookie that could. The Twists may be timely, but they are only meant to last for 100 days -- one for each year celebrated during the Oreo's centennial -- meaning that they may eventually be forgotten like so many marketing ideas of the past. Or they might not be. Many a marketing idea has come and gone, but some of them remain with us today, either in a new form or as a faint memory found within the shadow of a stronger idea.

With that in mind, here a four grocery store marketing ideas you may or may remember from the past 100 years.

Snap! Crackle! and Pop!, Kellogg's ­­­onomatopoeic sprites weren't always the peppy characters that they are now. When they first graced boxes of Rice Krispies in the 1930s the trio were drawn as gnomes with exaggerated noses, ears and hats and would stay this way until they evolved into their more human appearances in 1949.

Frosted Flakes' fearless feline Tony the Tiger may be "gr-r-reat" by today's standards, but when his cereal launched in 1952 he was just one part of the Kellogg rotation. Katy the Kangaroo, Elmo the Elephant and Newt the Gnu have all graced the cover of Frosted Flakes cereal, but in less than a year Tony was appearing in LIFE magazine while Newt and friends were on their way back to the zoo.

When General Mills launched Count Chocula, Franken Berry and Boo Berry they weren't the only ghouls in the cupboard. There was also Fruit Brute, a werewolf whose passion for fruit-based cereal was based on "the howling good taste of fruit." After Fruit Brute was discontinued, Fruity Yummy Mummy made a short-lived appearance on store shelves before it too was retired, leaving the supermarket haunting duties to the core trio of the Monsters line.

Poppin' Fresh, also known by his official title as The Pillsbury Doughboy, has had almost as many careers and hobbies as Barbie. Over the years he has been an opera singer, a rapper and a painter on his way towards his most recent obsession -- dancing the robot. Despite the changes in his careers, Fresh's appearance, and giggling catchphrase, has remained essentially the same.

If this look into the back stories of some of these mascots has inspired you, or if you're just a fan of playing with Oreos, you can submit your own Oreo creations to Nabisco. If you already knew all of these stories, there is a name-that-mascot quiz you may want to try that delves a little deeper into food marketing history (the identities are below the graphic).

Dan Meade is the Entertainment editor for Worldnow. You can follow him on Twitter here.

*DISCLAIMER*: The information contained in or provided through this site section is intended for general consumer understanding and education only and is not intended to be and is not a substitute for professional advice. Use of this site section and any information contained on or provided through this site section is at your own risk and any information contained on or provided through this site section is provided on an "as is" basis without any representations or warranties.
  • Mark Leslie RecipesMore>>

  • Leslie Bailey's “A Top of the Morning Breakfast For St. Paddy's Day!”

    Leslie Bailey's “A Top of the Morning Breakfast For St. Paddy's Day!”

    Wednesday, March 12 2014 2:03 PM EDT2014-03-12 18:03:49 GMT
    Wsfa recipe for wed march 22,2014 "A Top of the Morning Breakfast for St. Paddy's Day!" 1 container of Bisquick pancake mix cooked bacon strips green food coloring butter softened powdered sugar Directions: MakeMore >>

    WSFA 12 News Alabama Live recipe for Wednesday March 22,2014. "A Top of the Morning Breakfast for St. Paddy's Day!"More >>

  • Mark Leslie's Quick Pickled Vegetable Platter

    Mark Leslie's Quick Pickled Vegetable Platter

    Friday, May 31 2013 3:31 PM EDT2013-05-31 19:31:06 GMT
    Making pickles doesn't mean having to pull out the dill and canning gear to spend a day over a hot stove. With a little notice ahead, I use salt and vinegar to quickly pickle vegetables from my gardenMore >>
    Making pickles doesn't mean having to pull out the dill and canning gear to spend a day over a hot stove. With a little notice ahead, I use salt and vinegar to quickly pickle vegetables from my gardenMore >>
  • Mark Leslie's "Old School BLT"

    Mark Leslie's "Old School BLT"

    Friday, May 24 2013 3:47 PM EDT2013-05-24 19:47:32 GMT
    Before the microwave, turkey bacon, pre-sliced loaf bread and store-bought mayo, the wholesome BLT had more character. A staple for a simple and refreshing meal on a hot summer's day, my twist on thisMore >>
    Before the microwave, turkey bacon, pre-sliced loaf bread and store-bought mayo, the wholesome BLT had more character. A staple for a simple and refreshing meal on a hot summer's day, my twist on this American favorite...More >>
Powered by WorldNow