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Demand for integrated marketing solutions drives revenue and headcount.
Hunt Valley, MD (PRWEB) October 05, 2012
WebbMason (http://www.webbmason.com), an integrated marketing solutions and services company headquartered in suburban Baltimore, has bolstered its financial leadership and added key sales staff to capitalize on market opportunities and better serve new and existing customers.
Strengthened Financial Leadership
Richard Barbato, Jr., CPA, has been promoted to vice president of finance. In his new position, Barbato is responsible for day-to-day management of the company’s expanding accounting operation and oversees multiple accounting group managers in accounts receivable, accounts payable, payroll, tax, treasury, and general accounting. Barbato is also responsible for preparing financial statements for WebbMason and its multiple subsidiaries and preparing for year-end audits. He reports to Ernie Vaile, WebbMason’s chief financial officer.
Barbato holds a Bachelor’s degree in accounting from Towson University and is based in the company’s Hunt Valley, MD, headquarters. Prior to joining WebbMason, Barbato held the role of controller at CRW Parts, Inc., a leading distributor of specialized automotive parts headquartered in Baltimore.
Sales Team Expands; New Office Added
WebbMason has also added sales account executives in four key markets to help service existing customers and drive new business.
“Integrated marketing enables clients to reach their customers and prospects through a variety of touch points and greatly enhances their chance for success,” said Doug Traxler, executive vice president of sales and marketing. “As we continue to innovate beyond our traditional print management and promotional offerings we are adding professionals with the integrated marketing background and capabilities to better serve our client’s needs.”
Founded in 1989, WebbMason is one of the fastest-growing integrated marketing solutions and services providers in the United States. It helps marketers and operations professionals manage brand consistency, streamline processes and save money through a winning combination of industry expertise, exceptional promo and print management capabilities, and technology innovation. Solutions include marketing resource management (WM MarketingBench™), on-demand document printing (WM DocBuilder), and online workflow management (WM Connect), in addition to website development, PURL design, search, email marketing, social media, and marketing analytics, through its WebbMason Interactive services. WebbMason has 21 sales offices and seven warehousing, distribution and fulfillment locations throughout the United States. Learn more at http://www.webbmason.com.
Social media tags: @WebbMason, #print management, #digital marketing, #integrated marketing
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