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SOURCE: EMR News
Dental practices rely on a steady stream of patients to remain solvent and most dentists have marketing plans in place to acquire new patients. Private Practice Summit founder, Nitin Chhoda, specializes in assisting small practices. In his coaching program, he found that many dentists have a patient acquisition cost (PAC) that’s too high in today’s economy and offers sage advice to lower costs while maximizing income.
Denville, NJ (PRWEB) November 22, 2012
“Small practices’ patient acquisition cost (PAC) should not be set too high. It is more important to determine which channels bring new patients at the lowest possible patient acquisition cost especially when you are trying to acquire more patients to your clinic. Whatever method is used, on average, dentists should be able to make up the expense in no more than two visits at regular cost.”
Nitin Chhoda, a marketing expert, suggests that practice owners should not limit themselves to a single media. When it comes to advertising, the same ad should be diversified in multiple media methods such as newspapers, letters and websites. This will allow dentists to determine which method garners the most initial responses and provides the framework for testing an array of variables.
There are types of advertising that cater different types of audience. For older patients, they are accustomed to traditional print ads and will respond favorably to letters or postcards. The younger ones are most likely comfortable with social media, websites and other online approach. Chhoda recommends an automated system such as dental newsletter, a done-for-you system that provides both the print ads as well as online advertising.
Acquiring new patients can be a costly process and Chhoda’s techniques help ease the pain for dentists already suffering in a depressed economy. Different methods will work more or less effectively, depending on the location, target audience, media and offer. Chhoda’s tips provide different dentist marketing with multiple means of determining the lowest patient acquisition cost, while allowing them to maximize their return on investment.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.
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