Baton Rouge looks to capitalize on Super Bowl proximity - WSFA.com Montgomery Alabama news.

Baton Rouge looks to capitalize on Super Bowl proximity

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Hotel receptionists look to remain busy for the next month, as Baton Rouge looks to benefit from the Super Bowl in New Orleans. Hotel receptionists look to remain busy for the next month, as Baton Rouge looks to benefit from the Super Bowl in New Orleans.
BATON ROUGE, LA (WAFB) -

Baton Rouge is gearing up to be the family friendly attraction for the Super Bowl XLVII weekend.

The game is just over 30 days away and tourism leaders say they expect the Capital City to reap a $20 million impact from all of the visitors.

All of that money will go to retailers and hotels.

Paul Arrigo, CEO of Visit Baton Rouge, said hotels in the Baton Rouge area are expected to fill up as they would for an in-town event like Bayou Country Superfest.

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