UA student anti-binge drinking PSA to air in BCS Championship - WSFA.com: News Weather and Sports for Montgomery, AL.

UA student anti-binge drinking PSA to air in BCS Championship

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Shaquille O’Neal with University of Alabama students and faculty (Source: University of Alabama) Shaquille O’Neal with University of Alabama students and faculty (Source: University of Alabama)
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TUSCALOOSA, AL (WAFF) -

An anti-binge drinking public service announcement filmed by University of Alabama students featuring former NBA star Shaquille O'Neal will air during the BCS National Championship.

Alabama's advertising and public relations department launched the LessThanUThing campaign in 2010. In April, the campaign gained national coverage by shooting a PSA directed by Shaq.

The PSA will play in the Miami Sun Life Stadium during Monday night's game between the University of Alabama and the University of Notre Dame. The PSA, sponsored by Bacardi USA as part of a commitment to responsible drinking, will air during the first quarter of the game.

O'Neal agreed to participate in the PSA after a student-generated Twitter campaign at UA. The 60-second spot premiered October 18, 2012.

Students and faculty members from the department of telecommunication and film helped with the filming and editing. A student from the department of theatre and dance played the starring role.

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