MATS: new marketing, fewer riders, more revenue - Montgomery Alabama news.

MATS: new marketing, fewer riders, more revenue

MATS has 34 buses and serves 15 fixed routes between 5:00 a.m. and 9:30 p.m. and from 7:30 a.m. until 6:30 p.m. Saturday.  Plus the Paratransit service has 11 small buses for persons with disabilities.

Over the past 3 years ridership has decreased from 1.3 million passenger trips in 2010 to 1 million in 2012, yet revenue has increased in that time due to fare increases.

MATS is getting a marketing facelift with a new name for the system, 'The M', in an effort to increase ridership and revenue, yet fare revenue provides only around 10-15% of the system's budget.  The rest is provided by the city of Montgomery and the federal government.

How will sequestration affect 'The M'?

Melissa McKinney will have the story on WSFA 12 News tonight, starting with First at 4:00.

Copyright 2013 WSFA 12 News.  All rights reserved.



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