Oreo separator machine built on desire to 'get that cream out' - WSFA.com: News Weather and Sports for Montgomery, AL.

Oreo separator machine built on desire to 'get that cream out of there'

Posted: Updated:
David Neevel, as seen in Oreo's YouTube video. David Neevel, as seen in Oreo's YouTube video.
  • More newsMore>>

  • High court to hear dispute about TV over Internet

    High court to hear dispute about TV over Internet

    Monday, April 21 2014 8:33 AM EDT2014-04-21 12:33:29 GMT
    Thirty years ago, big media companies failed to convince the Supreme Court of the threat posed by home video recordings.More >>
    Thirty years after failing to convince the Supreme Court of the threat posed by home video recordings, big media companies are back and now trying to rein in another technological innovation they say threatens their...More >>
  • After bombs, Boston Marathon under tight security

    After bombs, Boston Marathon under tight security

    Monday, April 21 2014 8:15 AM EDT2014-04-21 12:15:13 GMT
    One year after a pair of homemade pressure-cooker bombs killed three people and wounded more than 260 others, turning a day of athletic triumph into one of tragedy, the Boston Marathon returns to the streets Monday.More >>
    A year after a pair of homemade pressure-cooker bombs killed three people and wounded more than 260 others at the Boston Marathon, runners and spectators began filtering in Monday morning at the starting line in Hopkinton...More >>
  • 10 things to know for Monday

    10 things to know for Monday

    Monday, April 21 2014 6:24 AM EDT2014-04-21 10:24:54 GMT
    Your daily look at late-breaking news, upcoming events and the stories that will be talked about Monday:More >>
    Your daily look at late-breaking news, upcoming events and the stories that will be talked about Monday:More >>
PORTLAND, OR (KPTV) -

Behold, the OSM.

A viral video ad campaign from Oreo is shining the spotlight on Portland and David Neevel's Oreo separator machine.

Motivated by his disdain for the creme in Oreo cookies and determined to save himself from the exhausting work of separating creme from cookie, Neevel said in the video he spent hours building his elaborate machine.

The YouTube video already has more than 250,000 views.

"I don't have a catch phrase for my machine, but I guess if it did have one, it'd be something like 'Let's get that cream out of there.' Or like, 'This cream is no good. Let's get it off the cookie,'" he said.

"I've been working on my machine now for .4 years. Wait, .04 years."

In the video, Neevel talks about working out of Mad Dog Garage, which is a real place in northwest Portland.

A Google search shows he works for well-known Portland ad agency Wieden and Kennedy.

Copyright 2013 KPTV-KPDX Broadcasting Corporation. All rights reserved.

Powered by WorldNow