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MAZDA REPORTS FEBRUARY SALES

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SOURCE Mazda North American Operations

- Four Vehicles Post Historical Sales Numbers -

IRVINE, Calif., March 1, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,936 vehicles, representing a decrease of 2.8 percent versus last year.  Year-to-date sales through February are down 6.8 percent versus last year, with 46,255 vehicles sold.

Key February sales notes:

  • Mazda achieved its second-best February since 1994 with 24,936 vehicles sold.
  • The all-new 2014 Mazda6, Mazda's second vehicle to launch with the full suite of SKYACTIV® TECHNOLOGY, continues its strong sales start with 1,300 vehicles sold in February.  Demand for this all-new vehicle still outweighs availability as vehicles make their way to dealerships.
  • Mazda5 celebrated its best-ever February with 2,260 vehicles sold, accounting for a 48.8 percent increase versus last year.
  • Mazda3 recorded its second-best February ever, with 10,554 vehicles sold.
  • CX-5 achieved its second-best month of sales since it was launched a year ago, with 5,451 vehicles. 
  • CX-9 experienced a 27.8 percent YOY increase, representing 2,594 vehicles sold and its second-best February ever.
  • In the U.S., Mazda's total SKYACTIV TECHNOLOGY vehicle sales for February (comprised of the 2014 Mazda6, CX-5 and certain models of the 2013 Mazda3) accounted for 57.0 percent of the company's total sales for the month.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.

 

Month-To-Date

Year-To-Date
















Feb

Feb

%

% MTD

Feb

Feb

%

% YTD

2013

2012

Change

DSR

2013

2012

Change

DSR














Mazda2

1,028

2,701

(61.9)%

(60.4)%

2,571

5,731

(55.1)%

(55.1)%

Mazda3

10,554

11,275

(6.4)%

(2.5)%

18,628

20,475

(9.0)%

(9.0)%

Mazda5

2,260

1,519

48.8%

55.0%

4,140

2,685

54.2%

54.2%

Mazda6

2,702

5,101

(47.0)%

(44.8)%

4,849

10,030

(51.7)%

(51.7)%

MX-5 Miata

347

434

(20.0)%

(16.7)%

662

740

(10.5)%

(10.5)%

RX-8


13

(100.0)%

(100.0)%

-

31

(100.0)%

(100.0)%

CX-5

5,451

357

1426.9%

1490.5%

10,695

357

2895.8%

2895.8%

CX-7


2,106

(100.0)%

(100.0)%

-

5,231

(100.0)%

(100.0)%

CX-9

2,594

2,030

27.8%

33.1%

4,710

4,117

14.4%

14.4%

Tribute


115

(100.0)%

(100.0)%

-

250

(100.0)%

(100.0)%














Total Vehicles






























CARS

16,891

21,043

(19.7)%

(16.4)%

30,850

39,692

(22.3)%

(22.3)%

TRUCKS

8,045

4,608

74.6%

81.9%

15,405

9,955

54.7%

54.7%














TOTAL

24,936

25,651

(2.8)%

1.3%

46,255

49,647

(6.8)%

(6.8)%






























MEMO:






























IMPORT CAR

15,489

15,942

(2.8)%

27,967

29,662

(5.7)%

IMPORT TRUCK

8,045

4,493

4,400

79.1%

15,405

9,705

58.7%

IMPORT TOTAL

23,534

20,435

15.2%

43,372

39,367

10.2%

















DOMESTIC CAR

1,402

5,101

(72.5)%

2,883

10,030

(71.3)%

DOMESTIC TRUCK

-

115

(100.0)%

-

250

(100.0)%

DOMESTIC TOTALS

1,402

5,216

(73.1)%

2,883

10,280

(72.0)%

Selling Days

24

25



49

49




 

 

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