Campaign aims to curb underage drinking - WSFA.com Montgomery Alabama news.

Campaign aims to curb underage drinking

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"Talk, they hear you" campaign from SAMHSA "Talk, they hear you" campaign from SAMHSA
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MONTGOMERY, AL (WSFA) -

A new government campaign is encouraging parents to talk to their kids as early as nine years old about underage drinking.  It sounds young, but a new government survey showed 33% of 8th graders and 70 percent of 12th graders in the U.S. have tried alcohol.

The "Talk, They Hear You" campaign, from the Substance Abuse and Mental Health Services Administration, encourages parents to talk to their kids while they still have influence.

"One of our major challenges is that many young people start drinking before the age of 15, affecting their brain development, academic performance and safety," said SAMSHA Administrator Pamela Hyde.

Parents in Montgomery applauded the effort, but say the campaign alone won't curb the issue.

"It's good to talk about it and keep it out there, but it's going to take a lot more than that," said Angela Busby, a parent of five. "You can talk to them, but it really comes to down to their own moral compass."

More information about the "Talk, They Hear You" campaign can be found here.

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