Social media's impact on the track - WSFA.com Montgomery Alabama news.

Social media's impact on the track

It's one of the most significant things to change the way fans watch sports on television, particularly NASCAR racing.

Social media has taken race coverage to an unheard of level, and while some say it's a great companion to enjoy the sport, others are warning that just like in news reporting, social media is often one tweet away from trouble.

Walking through the garage area is one of the few times you won't see Sprint Cup Champ Brad Keselowski sending a tweet. With nearly a half million followers on Twitter, he's one of the best pioneers of the sport's newest frontier.

"It gives fans a place and forum and a place to voice their opinions, sometimes I wonder if social media, Facebook, Twitter, is the majority, or the minority which is voicing their opinion," former driver, now broadcaster Kyle Petty told WBTV. "Is one of the most active on social media, often taking on his critics.

Petty says while social media is a lot of fun for fans, you have to be careful with what you read and tweet.

"I don't think decisions need to be made on everything you see on twitter everything that goes on," Petty added.

It is one place where fans can actually communicate with drivers, the media, and each other. Today in the media center at Charlotte Motor Speedway I found writer Dustin Long tweeting about the controversy of the day involving truck series drivers Jennifer Jo Cobb and Mike Harmon, and lots of others were joining in the conversation.

"Pretty immediately we were able to see, we saw our fans, the excitement they had they were able to get this inside information behind the scenes favorite drivers, info they don't normally get," said Josh Hamilton. Hamilton oversees NASCAR's presence on social media and says the sanctioning body is embracing the trend.

"TV can only show three or four cars at time, they can't show the entire 43 car field, so twitter is a great second screen experience along with the nascar.com digital products, fans can then get inside get more info they don't normally get just following the broadcast," Hamilton added.

But Petty points out that social media only survives with racing as long as the experience is first shared through traditional media.

"Twitter doesn't survive in our sport without TV and without radio it really doesn't it, you've got to be watching to see what's going on and understand it," Petty said.

Fans who want to follow their favorite NASCAR driver can just type the name in the search bar on twitter. NASCAR encourages drivers and teams to use social media as often as possible to connect with fans.

Copyright 2013 WBTV. All rights reserved.

  • NewsMore>>

  • Thousands sing 'Happy Birthday' to Queen Elizabeth II

    Thousands sing 'Happy Birthday' to Queen Elizabeth II

    Saturday, April 21 2018 6:54 AM EDT2018-04-21 10:54:10 GMT
    Sunday, April 22 2018 6:07 AM EDT2018-04-22 10:07:01 GMT
    (Toby Melville/Pool Photo via AP). Britain's Queen Elizabeth raises her glass during speeches at The Queen's Dinner, during the Commonwealth Heads of Government Meeting at Buckingham Palace in London, Thursday, April 19, 2018.(Toby Melville/Pool Photo via AP). Britain's Queen Elizabeth raises her glass during speeches at The Queen's Dinner, during the Commonwealth Heads of Government Meeting at Buckingham Palace in London, Thursday, April 19, 2018.

    Queen Elizabeth II is marking her 92nd birthday with a star-studded concert in London.

    More >>

    Queen Elizabeth II is marking her 92nd birthday with a star-studded concert in London.

    More >>
  • World's oldest person dies in Japan at age of 117

    World's oldest person dies in Japan at age of 117

    Saturday, April 21 2018 8:34 PM EDT2018-04-22 00:34:25 GMT
    Sunday, April 22 2018 6:06 AM EDT2018-04-22 10:06:21 GMT
    Nabi Tajima died of old age in a hospital Saturday evening in the town of Kikai in southern Japan, town official Susumu Yoshiyuki confirmed. (Source: TV Asahi/CNN)Nabi Tajima died of old age in a hospital Saturday evening in the town of Kikai in southern Japan, town official Susumu Yoshiyuki confirmed. (Source: TV Asahi/CNN)
    Nabi Tajima died of old age in a hospital Saturday evening in the town of Kikai in southern Japan, town official Susumu Yoshiyuki confirmed. (Source: TV Asahi/CNN)Nabi Tajima died of old age in a hospital Saturday evening in the town of Kikai in southern Japan, town official Susumu Yoshiyuki confirmed. (Source: TV Asahi/CNN)

    The world's oldest person has died in southern Japan at the age of 117.

    More >>

    The world's oldest person has died in southern Japan at the age of 117.

    More >>
  • Israel's Lieberman blames Hamas over Gaza deaths

    Israel's Lieberman blames Hamas over Gaza deaths

    Saturday, April 21 2018 1:44 AM EDT2018-04-21 05:44:10 GMT
    Sunday, April 22 2018 6:06 AM EDT2018-04-22 10:06:19 GMT
    (AP Photo/Adel Hana). Palestinian protesters evacuate a wounded youth during clashes with Israeli troops along Gaza's border with Israel, east of Khan Younis, Gaza Strip, Friday, April 20, 2018. Thousands of Palestinians joined the fourth weekly protes...(AP Photo/Adel Hana). Palestinian protesters evacuate a wounded youth during clashes with Israeli troops along Gaza's border with Israel, east of Khan Younis, Gaza Strip, Friday, April 20, 2018. Thousands of Palestinians joined the fourth weekly protes...

    Gaza health officials say 4 Palestinians, including 15-year-old boy, killed by Israeli army fire as thousands join fourth weekly protests on Gaza border.

    More >>

    Gaza health officials say 4 Palestinians, including 15-year-old boy, killed by Israeli army fire as thousands join fourth weekly protests on Gaza border.

    More >>
Powered by Frankly