Heineken offers travelers 'Departure Roulette' - WSFA.com Montgomery Alabama news.

Heineken offers travelers 'Departure Roulette'

Posted: Updated:
(CBS5) -

Imagine going to the airport, canceling your destination plans and taking a different trip to a random location. 

People are actually taking this exhilarating risk as part of Heineken's latest marketing campaign.

The company has set up a billboard at JFK airport, asking travelers to drop everything, push a button, and then the company assigns them a new destination. The trip is effective immediately. 

Some travelers have taken unexpected trips to Cyprus, Laos, Portugal and Thailand. 

Heineken is calling the game "Departure Roulette."

Copyright 2013 CBS5 (KPHO Broadcasting Corporation). All rights reserved.

Powered by WorldNow