Guinness ad breaks stereotype, touches hearts of millions - WSFA.com: News Weather and Sports for Montgomery, AL.

Guinness ad breaks stereotype, touches hearts of millions

Posted: Updated:
A group of friends play basketball using wheelchairs A group of friends play basketball using wheelchairs
  • More newsMore>>

  • Health care site flagged in Heartbleed review

    Health care site flagged in Heartbleed review

    Saturday, April 19 2014 2:45 AM EDT2014-04-19 06:45:14 GMT
    People who have accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's...More >>
    People who have accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's...More >>
  • Auburn woman shot during domestic dispute

    Auburn woman shot during domestic dispute

    Saturday, April 19 2014 12:05 AM EDT2014-04-19 04:05:44 GMT
    Auburn police say a man is facing charges for allegedly shooting a woman during a domestic dispute. Johnnie L. Forte, 59, has been charged with second degree domestic violence. Auburn police officersMore >>
    Auburn police say a man is facing charges for allegedly shooting a woman during a domestic dispute.More >>
  • Covington Co. Sheriff's deputy killed in crash

    Covington Co. Sheriff's deputy killed in crash

    Saturday, April 19 2014 12:03 AM EDT2014-04-19 04:03:28 GMT
    A Covington County Sheriff's deputy who was killed in a two-vehicle crash Friday morning is being identified as Deputy Heath Kelly, according to Alabama State Troopers.More >>
    A Covington County Sheriff's deputy who was killed in a two-vehicle crash Friday morning is being identified as Deputy Heath Kelly, according to Alabama State Troopers.More >>
(KLTV) -

It's not often that a beer commercial really touches your heart, but a new ad for Guinness does just that.

Dedication, loyalty, friendship - a group of friends playing basketball would not usually be considered a new direction for male-centered advertising. It is the message that this group of friends offers to viewers that sets it apart from the rest.

Six friends bond over a game of wheelchair basketball. They are aggressive, sweat dripping as they pass the ball and sink shots, all while seated in a wheelchair.

"You guys are getting better at this," encourages one man.

Suddenly, five men stand up and walk away from their wheelchairs. One man is left in a wheelchair, still pumped up from the intense game he just played. Only this man uses a wheelchair in his day-to-day life, but instead of being forced to watch from the sidelines, his friends join him in wheelchairs.

Everyone may take a different message away from this commercial, but all will probably question what they have done for someone else lately. Who knows - the commercial may even change the way we treat those we see as different. And there is nothing wrong with that.

Copyright 2013 KLTV. All rights reserved.

Powered by WorldNow