RTJ Golf Trail celebrates 10 millionth round of golf
What started as a concept to enhance the image of a state
has turned out to be one of the most successful achievements in the golf
industry. Today, the Alabama's Robert Trent Jones Golf Trail celebrates its 10
millionth round of golf since opening in 1992.
Known as America's Original Golf Trail, the vision of
creating a golf trail came from Dr. David G. Bronner, the CEO of the Retirement
Systems of Alabama. The golf course designs started with Robert Trent Jones
after coming out of retirement and have continued with Roger Rulewich, Jones'
protégé. The original courses opened in 1992 and additional courses have been
added over the years. Now the Trail has 26 courses on 11 different sites across
Alabama. Before the Trail opened in 1992, Alabama Tourism revenue was under $2
billion. In 2012, tourism revenues exceeded $10.6 billion and the Golf Trail
was the state's top attraction.
"Instead of just honoring one person as our 10 millionth
visitor, we are celebrating across the Trail and every golfer on Oct. 23 will
be honored," said John Cannon, President of the Robert Trent Jones Golf Trail.
"Each golfer on that day will receive a voucher for a free round of golf in the
coming months. Our golfers – local, regional, national and international – have
been very loyal to the RTJ Golf Trail and this is a way of saying thank
you while celebrating this significant milestone," said Cannon. In addition to
the free golf voucher, each of the 11 locations did something special for our
guests. "From food specials to merchandise sales to cakes celebrating the 10 millionth
visitor, all 11 sites put their own personal touch on this celebration across
the entire Trail."
As the Trail prepares to welcome the next 10 million
has undergone a major redesign. "The website is now more visually appealing and
is simpler in helping golfers do what they love – play golf. From scheduling
tee times to selecting travel packages to shopping for golf merchandise, we
believe the new website will be very appealing to our current and future
$21 on 21
On the 21st day of each month in 2013, golfers can enjoy a
round of golf on the Robert Trent Jones Golf Trail for $21. Reservations can be
made within seven days of the desired date and are available through the
local RTJ sites. Golf carts are not included in the price and play is
based upon availability. Ross Bridge offers a $21 discount off of rack rate on
those days. Lakewood not included in this promotion.
Wednesday, September 20 2017 7:55 PM EDT2017-09-20 23:55:35 GMT
Thursday, September 21 2017 9:16 AM EDT2017-09-21 13:16:28 GMT
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