Is Black Friday dead? - WSFA.com: News Weather and Sports for Montgomery, AL.

Is Black Friday dead?

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BIRMINGHAM,AL (WBRC) - Black Friday is traditionally the biggest shopping day of the year. However, with some stores opening earlier, could the retail tradition be going the way of the dinosaur? Or maybe the turkey?

"They (retailers) just interviewed a lot of shoppers, and a lot of people said they just really enjoy eating Thanksgiving dinner and then relaxing for a minute and then going out and going shopping," said University of Alabama marketing professor Kristy Reynolds.

It all started a few years back when a couple of stores opened on Thanksgiving, promising some of the best bargains to customers a day early.

"Macy's did a test. They opened at midnight on Thanksgiving night, and it was a huge success.  So the next year they rolled it out. And now they are opening even earlier," said Reynolds.

Reynolds believes it all comes down to competition.

"You know I just think that none of the retailers want to take any chances on losing customers."

Some stores, like Walmart, are already offering online deals to customers even before Thanksgiving.

However, even with Thanksgiving day shopping gaining steam, most experts believe Black Friday will still be the biggest shopping day of the year, this year. Whether that trend continues is still to be determined.

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