Kmart 'Show Your Joe' ad going viral - WSFA.com Montgomery Alabama news.

Kmart 'Show Your Joe' ad going viral

YouTube User: Kmart YouTube User: Kmart
ATLANTA (CBS46) -

Kmart is at it again with another controversial video advertisement.

The new commercial is called "Show Your Joe" and it features men in boxers and suit jackets.

The 55-second ad features six men shaking and dancing to the song Jingle Bells.

Some social media users took to Facebook to express how they feel.

"The Joe Boxer ad goes way beyond good taste. It is completely inappropriate for a Christmas ad. You should drop the ad agency that talked you into it," wrote Annette Quimby.

"If men can have the Hardees commercial, we women can have the Joe Boxer commercial. I love it," wrote Christa Little.

Mobile users: http://youtu.be/9PVhIMr4ScI

What do you think? Share with us on Facebook.

Copyright 2013 WGCL-TV (Meredith Corporation). All rights reserved.

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