Tesla CEO Elon Musk apparently revealed a new line of business for the company: selling or leasing lithium-ion battery packs for home energy storage.More >>
Tesla CEO Elon Musk apparently revealed a new line of business for the company: selling or leasing lithium-ion battery packs for home energy storage. More >>
By John Voelcker
Pretty much every carmaker wants to brand itself green--or at least fuel-efficient.
And toward that end, most of them seem to have created sub-brands for their green technologies, programs, and aspirations.
Based on conversations with car buyers all over North America, we're convinced that most people have no idea what these brands are, what they mean, or who they belong to.
So, we've created a little test.
Below is an alphabetic list of 10 labels, each created by a different carmaker, that are meant to differentiate their fuel-efficient engines, technologies, and environmental efforts from everyone else's.
First, count up to see how many you've even heard of before. (A few are used overseas more than in the U.S.)
Then, see if you can associate each one with a global carmaker.
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