Instant-classic Apple Christmas commercial tugs heartstrings - WSFA.com Montgomery Alabama news.

Instant-classic Apple Christmas commercial tugs at the heartstrings

The self-absorbed kid who stared at his iPhone all Christmas wasn't playing Dots. He was devising a plan to hit us right in the feels. (Source: YouTube) The self-absorbed kid who stared at his iPhone all Christmas wasn't playing Dots. He was devising a plan to hit us right in the feels. (Source: YouTube)
  • Apple vs. the FBIMore>>

  • Apple acknowledges infuriating autocorrect glitch, offers fix

    Apple acknowledges infuriating autocorrect glitch, offers fix

    Tuesday, November 7 2017 9:27 AM EST2017-11-07 14:27:53 GMT

    If you've found yourself saying "Dang you, autocorrect!" a lot lately, know you're not alone and that Apple is working on a fix.

    More >>

    If you've found yourself saying "Dang you, autocorrect!" a lot lately, know you're not alone and that Apple is working on a fix.

    More >>
  • iPhone iOS 11 update may shrink battery life

    iPhone iOS 11 update may shrink battery life

    Thursday, October 5 2017 1:57 AM EDT2017-10-05 05:57:47 GMT
    Thursday, October 5 2017 8:48 AM EDT2017-10-05 12:48:41 GMT

    The new operating system sparked complaints across social media when iPhone users realized that their phone’s battery was draining faster than usual.

    More >>

    The new operating system sparked complaints across social media when iPhone users realized that their phone’s battery was draining faster than usual.

    More >>
  • Cyber crime

    Cyber crime

    Computers have made our lives easier, but they’ve also created many new ways for thieves to steal information, money and identities. 

    More >>

    Companies, people, governments, and non-profits are evaluating their cyber security after ransomware held information hostage across the globe.

    More >>

(RNN) - Apple has released a new Christmas commercial and there's not a dry eye on the internet.

The 90-second spot, entitled Misunderstood may or may not boost iPhone sales this Christmas, but it's going to sell a lot of tissues. If you look up to see one of your coworkers wiping their eyes, there's a good likelihood the simple, elegantly produced spot has struck another heart string.

The storytelling, music and imagery are spot-on, and the flawless branding is what Apple has become known for.

The nerdy kid who keeps his nose buried in his iPhone during his family's picture-perfect holiday reunion wasn't being distant after all, and he redeems himself completely when he unveils his surprise gift on Christmas morning.

Grab the tissues. When grandma loses it at 1:19, you will, too.

Copyright 2013 Raycom News Network. All rights reserved.

Powered by Frankly