Gardendale jeweler refunds $70K to customers after Super Bowl pr - WSFA.com Montgomery Alabama news.

Gardendale jeweler refunds $70K to customers after Super Bowl promotion

Jeff Dennis. Source: WBRC video Jeff Dennis. Source: WBRC video
GARDENDALE, AL (WBRC) -

Hundreds of customers at a Gardendale jewelry store are getting their money back while still keeping their merchandise.

The "refund" is part of a Super Bowl promotion at Jeff Dennis Jewelers that was run during a two week period. And customers won big after the first play of Super Bowl XLVIII.

"Any purchase made during that time would be refunded if there was a safety," owner Jeff Dennis said. "That included gift cards, layaway payments, included sales tax."

The "refund promotion" isn't a new event at Dennis' business.

In 2012, Dennis promised customers a "refund" if there was a shutout in the Iron Bowl. Alabama beat Auburn 49-0 that year. Dennis paid back just over $55,000 that year.

For Labor Day 2013, Dennis "refunded" $86,000 when it rained more than an inch that day.

So when he learned which teams would play in this year's Super Bowl, an idea popped into Dennis' head.

"I looked at the record and there have been safeties in the last two Super Bowls. Three out of the last five and I thought, 'Why not?'"

Lora Renfroe didn't take advantage of the special but thought of all the customers who did when she was watching the bowl game.

"I thought, 'Wow, somebody is going to be happy,'" she said.

One of those customers is Nancy Edwards who had just purchased a Pandora bead.

"I was watching the game and saw that safety and my daughter said, 'Hey...the bead's free,'" she said.

Dennis says he will barely feel the hit of paying back $70,000. He says he will only have to pay a small premium on his insurance policy.

"Feb. 21, we'll have a huge refund party. And have security and food and it'll be a party because we're going to pay people to come see us," he said.

Copyright 2014 WBRC. All rights reserved.

  • NewsMore>>

  • US Marines' bravery celebrated 100 years after French battle

    US Marines' bravery celebrated 100 years after French battle

    Sunday, May 27 2018 8:04 AM EDT2018-05-27 12:04:22 GMT
    Sunday, May 27 2018 5:45 PM EDT2018-05-27 21:45:21 GMT
    (AP Photo/Virginia Mayo). U.S. Marine Corps soldiers stand beneath the U.S. flag during a Memorial Day commemoration at the Aisne-Marne American Cemetery in Belleau, France, Sunday, May 27, 2018.(AP Photo/Virginia Mayo). U.S. Marine Corps soldiers stand beneath the U.S. flag during a Memorial Day commemoration at the Aisne-Marne American Cemetery in Belleau, France, Sunday, May 27, 2018.

    High-ranking military officials from the U.S., France and Germany have taken part in Memorial Day ceremonies at an American cemetery in northern France to mark the centennial of the battle of Belleau Wood, a key...

    More >>

    High-ranking military officials from the U.S., France and Germany have taken part in Memorial Day ceremonies at an American cemetery in northern France to mark the centennial of the battle of Belleau Wood, a key moment in Marine Corps history.

    More >>
  • Freed after 2 years, man jailed in Venezuela returns to US

    Freed after 2 years, man jailed in Venezuela returns to US

    Saturday, May 26 2018 9:53 AM EDT2018-05-26 13:53:22 GMT
    Sunday, May 27 2018 5:45 PM EDT2018-05-27 21:45:10 GMT
    Senator Corker’s office tweeted out an image of Josh Holt and his wife before leaving Venezuela. (Source: Twitter/@SenBobCorker)Senator Corker’s office tweeted out an image of Josh Holt and his wife before leaving Venezuela. (Source: Twitter/@SenBobCorker)

    A Utah man has been released from a jail in Venezuela after spending nearly two years behind bars on weapons charges.

    More >>

    A Utah man has been released from a jail in Venezuela after spending nearly two years behind bars on weapons charges.

    More >>
  • Sting receives honorary degree, sings at Brown University

    Sting receives honorary degree, sings at Brown University

    Sunday, May 27 2018 1:04 PM EDT2018-05-27 17:04:32 GMT
    Sunday, May 27 2018 5:44 PM EDT2018-05-27 21:44:33 GMT
    (Photo by Amy Sussman/Invision/AP, File). FILE - In a Jan. 25, 2018 file photo, Sting attends Spotify's Best New Artists 2018 Party at Skylight Clarkson Square, in New York. Brown University confers an honorary degree on rocker Sting at its 250th comme...(Photo by Amy Sussman/Invision/AP, File). FILE - In a Jan. 25, 2018 file photo, Sting attends Spotify's Best New Artists 2018 Party at Skylight Clarkson Square, in New York. Brown University confers an honorary degree on rocker Sting at its 250th comme...

    Ivy League school Brown University will bestow an honorary degree to English musician Sting.

    More >>

    Ivy League school Brown University will bestow an honorary degree to English musician Sting.

    More >>
Powered by Frankly